The partnership which is aimed at driving the tourism industry, with increased patronage for airlines, hotels, and other related service providers. This is an initiative that will bring to life the domestic tourist industry, which will in turn encourage more Nigerians to fly to various tourist destinations around the country, rather than travel abroad for their holidays.
In a recent estimate by the World Travel and Tourism Council (WTTC) it was revealed that air travel and tourism in Nigeria contributed to 1.7 percent to the country’s Gross Domestic Product (GDP),
being $7.5billion in 2016. Given that, aviation and tourism are two sides of a coin, both sectors can develop mutually.
It is in the light of this, Max Air Limited the latest airline to join Nigeria’s domestic air market, is position to create a synergy between the aviation and tourism industry.
It will definitely be a pleasure ride from the Atlantic Coast to the altitude of the Mambila hills, Max Air services will be the nerve centre linking the tourists to their various destinations
one of the main income sources for many developing countries. This growth goes hand in hand with an increasing diversification and competition among destinations.
This global spread of tourism in industrialized and developed states has produced economic and employment benefits in many related sectors – from construction to agriculture or telecommunications.
The contribution of tourism to economic well-being depends on the quality and the revenues of the tourism offer. UNWTO assists destinations in their sustainable positioning in ever more complex national and international markets. As the UN agency dedicated to tourism, UNWTO points out that particularly developing countries stand to benefit from sustainable tourism and acts to help make this a reality.
This is the reality staking Max air services in the face as it position itself to playing a leading role in the Aviation/Tourism effusion.